We're developing a new way to stay

We’re not just building new buildings, we’re reinventing the guest experience. Our new Uptown Suites’ locations are built in thriving communities with high job growth, excellent walkability, and great standards of living. Whether they’re relocating, in between homes or apartments, on business trips, or traveling for pleasure, we offer our guests a place to call home for awhile.

We’re opened in Concord, NC and Smyrna, TN. We’ve also broken ground in Austin, TX, Homestead, FL and Centennial, CO. By 2019, we should have 20 locations open for business. With a strong capital partner, experienced management team, and great operating model, we’re confident we’ll continue that growth well into the future.

About the Brand

New, Upscale Brand

  • Brand new design and brand, led by the same leaders that created brands like the W.
  • Construction has begun on the first four, 12 additional sites are under control and in-permitting and a development structure is in place to add another 20+ sites by year end.
  • Uptown will cater to more nightly guests, rate expectation is at least $399/wk, $125/week higher than average InTown rates.
  • 100% will be owned by Starwood Capital Group and none will be franchised.

High Rates and Quality Guests

  • Development plans are strategically focused on larger U.S. cities with growing, vibrant trade areas that include a densely populated white-collar workforce and large employers who continually bring people to town for training.
  • We provide enough flexibility in our standard plans and layout to accommodate most any local standards, codes and / or architectural requirements.
  • Our typical 127 room property stimulates the local economy by providing additional tax dollars, new jobs and a home away from home for the traveling business person.

Site Selection

Trade Areas

  • Trade area includes mix of employers, retail, traffic and population density.
  • Established and growing, vibrant areas of MSA defined by higher retail occupancies.

Traffic

  • Excess of 125,000 cpd rarely provides added ROI.
  • Building should be visible to traffic and 200’ frontage on a strong traffic artery.
  • Visibility to signage is important, including both a pole sign and building signage.

Population

  • Sites must have at least 40,000 people in a 5 mile radius and prefer within 3 miles.
  • Income within 5 mile radius should average $40,000 or more.
  • Demographic of income combined with population density is preferred constituency.

Employers

  • At least 10 large employers with 100 or more local employees.
  • Ideally the employers will be dispersed around the site in all directions.
  • A mix of employer sizes is acceptable; the total number of employees in a 5-mile radius should be 10,000 or more. Industrial employers are more important than logistics and retail.

Walkability

  • Direct highway visibility combined with pedestrian access to retail.
  • Ideally finding sites that offer visibility to a major traffic corridor to drive business, combined with “walkability” which is the ability for guests to walk to purchase groceries, food and or other supplies.

Contact Information

Michael Haas
SVP Real Estate & Acquisitions
Michael.Haas@uptownsuites.com
770-799-5085

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